A new mission: from managing work to doing the work
The opening keynote for Elevate 2025 set a bold new direction for monday.com. The central thesis was a fundamental shift in the company's mission. While its core purpose has long been to help organisations manage their work, the focus is now amplifying to leverage artificial intelligence to do the work itself. The presentation positioned this as a necessary and groundbreaking evolution in what business software can deliver, moving beyond simple management and automation into active execution.
Bridging the AI adoption gap
A compelling moment came with an audience poll. While nearly all attendees had used a conversational AI like ChatGPT in the last month, only a tiny fraction felt it had transformed their daily work. This highlighted a significant gap between the hype surrounding AI and its practical, transformative adoption in business processes. The keynote framed the forthcoming announcements from monday.com as the bridge to close this gap, promising tools that integrate AI deeply into operational workflows to create tangible efficiency gains.
Platform enhancements and enterprise readiness
The review touched on the substantial growth of monday.com, now serving over 250,000 paying customers across more than 200 industries. This scale was matched by a year of significant platform improvements designed for larger, more complex organisations. Key enhancements highlighted included:
- Multi-level sub-items for intricate project breakdowns.
- Cross-project dependencies for better visibility.
- Advanced data validation and enterprise-grade governance for security and reliability.
- An AI risk analyser designed to proactively identify project issues.
Diverse customer success stories
To illustrate the platform's versatility, several high-profile customer case studies were shared:
- McDonald's used monday.com to manage the colossal logistics of delivering over 31,000 sets of fries during the FIFA Women's World Cup.
- PepsiCo leveraged the platform for day-to-day operations to ensure grocery stores were stocked, reportedly reducing manual work by 30%.
- Instacart built, designed, and executed its major "Big Game" advertising campaign entirely on the monday.com platform. Other examples, including use in healthcare and law enforcement, underscored the software's application far beyond traditional tech companies.
A suite of new AI-powered products
The keynote previewed a wave of new products and features, all centred on the new AI-driven vision. These were grouped into three main areas:
- Unlimited workforce: Including 'Agent Factory' for building custom AI agents and 'monday Sidekick' to assist with work directly inside the platform.
- Infinite software: Highlighting 'monday Vibe' for building custom parts of the platform and 'monday Magic', an AI solution engineer that can design workflows from natural language prompts.
- Enhanced product suite: The existing monday.com product family (like Work Management and CRM) will be infused with AI capabilities to shift from managing work to performing it.
Key takeaways from the keynote
The Elevate 2025 opening presentation successfully framed the event's agenda. The key takeaways are:
- monday.com is strategically pivoting to harness AI not just as a feature, but as the core of a new mission to have software actively execute work.
- The company is addressing the real-world challenge of moving AI from a novelty to a deeply integrated, transformative tool for businesses.
- A year of foundational platform improvements supports larger, enterprise-scale deployments.
- A forthcoming suite of AI-native products promises to significantly expand what users can build and automate within the monday.com ecosystem.
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