Elevate 2025 - monday.com product announcements

Work management expands with monday sidekick

The flagship work management product from monday.com, already a leader in its category, is receiving a significant AI upgrade. The headline introduction is monday Sidekick, described as the first AI agent built directly into the user’s workspace. This agent is designed to understand the context of a user's work, company, and role, moving the platform from simply managing work to actively doing work for the user. monday.com also confirmed the long-anticipated arrival of sub-items within sub-items, a highly requested feature from its user community.

The CRM suite grows with monday campaigns and an AI SDR

monday.com is expanding its CRM into a full suite with the introduction of monday campaigns, a new AI-powered product for marketing teams. This addition is intended to complete the customer journey within the monday.com ecosystem, from lead generation to sale. It promises real-time opportunity detection, hyper-tailored campaign launches, and unified data for marketing and sales teams.

To handle the influx of leads, monday.com also unveiled Chris, an AI Sales development Representative (SDR) agent. Chris is designed to engage in real conversations with potential leads, qualifying them in real time to keep sales calendars full. The agent will be available within the CRM sales product and can be customised to fit specific business processes.

monday dev becomes the connective tissue for AI development

With AI agents taking on more coding tasks, monday.com positions monday dev as the essential platform for orchestration, planning, and tracking. It is framed as the "connective tissue" that holds the full context of software development, connecting various business functions. For developers, it provides a foundation of past tasks and feedback for AI agents to build upon, while offering managers transparency into execution.

Proactive service and enterprise AI agents with monday service

The enterprise service management product, monday service, is focusing on a shift from manual, reactive service to proactive AI-driven solutions. monday.com announced plans to equip organisations with the ability to build, train, and perfect their own AI service agents. These agents will be connected to company data, governed with enterprise-grade controls, and designed to continuously improve service outcomes.

Accelerating custom solutions with monday magic and monday vibe

To accelerate the platform's core flexibility, monday.com introduced two new AI products for building custom solutions. monday magic allows users to describe a problem in plain language, and the AI will generate a complete, working monday.com solution. monday vibe offers an AI-powered "vibe coding" experience for creating custom apps. Crucially, apps built with Vibe are natively connected to the user's existing monday.com data, workflows, and security permissions, preventing new data silos.

Democratising AI with the monday agents factory

Positioned as the capstone announcement, monday.com introduced the monday agents factory. This product aims to democratise the creation of AI agents by providing a simple, intuitive interface for building custom agents for any task. The goal is to make agent technology accessible across an entire organisation, with full visibility and control maintained for the user.

Key takeaways from the Elevate 2025 announcements

The monday.com Elevate 2025 conference outlined a comprehensive vision for an AI-integrated work platform. The key themes from the announcements are:

• AI as an active workforce: Products like monday sidekick and Chris the AI SDR move beyond assistance to having AI perform discrete work tasks.
• Suite completeness: monday.com is expanding its products, like the CRM suite, to offer more integrated, end-to-end solutions within its ecosystem.
• Democratisation of development: Tools like monday magic, monday vibe, and the agents factory are designed to put powerful custom solution and agent creation into the hands of non-technical users.
• Connected ecosystem: A strong emphasis was placed on ensuring new AI tools and custom apps are natively connected to existing data and workflows, maintaining a single source of truth.
• Enterprise-ready AI: Throughout the announcements, monday.com stressed the importance of governance, control, security, and compliance in its new AI features, catering to its large business and enterprise clients.